Jaechan's Resume

WORK EXPERIENCE

Devsisters USA, San Mateo, CA 

Global game developer for mobile, pc and console, renowned for the award winning Cookie Run: Kingdom

Product Marketing Manager

April 2021 - Present 

● Lead the development and execution of go-to-market strategies, including positioning and messaging, for new and existing games, driving a $15M global marketing campaign with cross-functional teams (product and marketing) and cross-regional collaboration in Asia, achieving a 62% increase in total users, 84% increase in total revenue, #6 Top RPG in the App Store.

● Manage multiple projects simultaneously, overseeing the marketing of existing games and successfully launching new games and products to drive player engagement and revenue growth across titles, achieving #1 in Top Free Games, #2 in Top RPG and #3 in Top Simulation in the App Store.

● Crafted and executed creative strategies, including brand alignment, production timelines, and strategic trailer release timing, to optimize brand showcasing and maximize pre-registration and early access (EA) efforts for the game launch.

● Spearheaded the launch of 100+ social assets, 30+ influencer videos and 15+ media campaigns for the BTS (K-pop boy band) collaboration campaign by implementing processes and managing project plans, including theme, timeline, communication and assets.

● Launched the globally successful online/offline event, #RiddleKingdom, across 12 social channels and 20+ cities in seven countries, attracting over 3 million participants after securing approval from the CMO.

● Enhance App Store Optimization (ASO) and ad performance by analyzing market trends and competitor data to optimize keywords, screenshots, and creative assets, leading to higher impression and conversion rates

● Proactively conduct data-driven analysis to identify opportunities, key trends, and patterns, translating findings into actionable insights that enhance user retention, boost engagement, and drive revenue growth.

Dacor, City of Industry, CA 

Subsidiary of Samsung Electronics America specializing in innovative ultra-premium kitchen appliances

Business Analyst

July 2020 - April 2021 

● Prepared and presented monthly financial reports for the CFO, including P&L statement and balance sheets, by conducting comprehensive analysis and interpretation of raw financial data.

● Executed monthly and quarterly financial forecasting by conducting thorough examination and analysis of product sales, pricing strategies, and regional market trends to make informed projections.

● Successfully reconciled $5 million worth of inventory discrepancies by thoroughly analyzing data from QAD and Samsung SRM and implementing effective resolution strategies.

IMM Investment Corp, Seoul, South Korea 

Investment firm focusing on venture capital and mezzanine funds

Investment Analyst Intern

June 2018 - August 2018

● Advised a team of six and analyzed investment opportunities for solar energy and waste management companies, resulting in the successful acquisition of a solar energy company.

● Conducted a comprehensive evaluation of a $330M+ waste management company and executed a thorough financial due diligence process to support refinancing efforts.

EduPro Academy, Torrance, CA 

Educational service center providing SAT/ACT tutoring, college admission and counseling programs

Assistant Director

November 2013 - November 2016 

● Drove a 20% increase in annual revenue and a 50% increase in total number of clients by developing and managing counseling programs.

● Managed 150+ accounts and prevented revenue loss of 10%+ by identifying discrepancies and collecting past-due accounts.

● Created and implemented pricing strategies for programs through comprehensive market research and analysis of customer trends to ensure profitability.

● Supervised a team of 10+ administrators and 15+ teachers by assessing and evaluating performance to ensure goal achievement and client satisfaction.