BRIXITY
BRIXITY
3D Sandbox City Building Game
3D Sandbox City Building Game
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Brixity is a relaxing sandbox city-building game that empowers players to unleash their creativity and design their unique world, brick by brick. With its cozy atmosphere, warm visuals, and engaging gameplay, Brixity provides a healing space for players to build, design, and dream big.
Brixity is a relaxing sandbox city-building game that empowers players to unleash their creativity and design their unique world, brick by brick. With its cozy atmosphere, warm visuals, and engaging gameplay, Brixity provides a healing space for players to build, design, and dream big.
GOALS & OBJECTIVES
GOALS & OBJECTIVES
The primary goal was to maximize download numbers at launch. To achieve this, our initiatives were to drive trial by encouraging players to experience the relaxing benefits of Brixity through sampling, promote self-expression by celebrating players' creativity outside the game and rewarding this behavior to drive organic exposure, and build a strong community by forming a robust pre-launch community through early access and pre-registration campaigns.
The primary goal was to maximize download numbers at launch. To achieve this, our initiatives were to drive trial by encouraging players to experience the relaxing benefits of Brixity through sampling, promote self-expression by celebrating players' creativity outside the game and rewarding this behavior to drive organic exposure, and build a strong community by forming a robust pre-launch community through early access and pre-registration campaigns.
STRATEGY
STRATEGY
Our team set out to create a compelling narrative that resonated with our target audience—Gen Z gamers aged 18-24 with spending power and influence over younger teens. We focused on urban markets in the US, where mobile gaming thrives, and aimed to position Brixity as a relevant and trending game among cozy gamers who seek relaxation and creativity.
Our team set out to create a compelling narrative that resonated with our target audience—Gen Z gamers aged 18-24 with spending power and influence over younger teens. We focused on urban markets in the US, where mobile gaming thrives, and aimed to position Brixity as a relevant and trending game among cozy gamers who seek relaxation and creativity.
CAMPAIGN & EXECUTION
CAMPAIGN & EXECUTION
We developed a multi-faceted strategy to ensure Brixity reached its intended audience:
We developed a multi-faceted strategy to ensure Brixity reached its intended audience:
Relevancy and Escape
Relevancy and Escape
Leveraged geographical, gaming and pop-culture trends to make the game feel relevant and trending.
Leveraged geographical, gaming and pop-culture trends to make the game feel relevant and trending.
Positioned Brixity as a solution to stressful or anxiety-inducing situations, offering a comforting and creative space.
Positioned Brixity as a solution to stressful or anxiety-inducing situations, offering a comforting and creative space.
Building and Creativity
Building and Creativity
Highlighted the game's versatility, encouraging players to build the world they desire.
Highlighted the game's versatility, encouraging players to build the world they desire.
Emphasized the creative freedom and customization options available in Brixity, fostering a sense of ownership and pride among players.
Emphasized the creative freedom and customization options available in Brixity, fostering a sense of ownership and pride among players.
Early Access & Pre-Registration: Launched early access and pre-registration program with influencers to promote the game and host opportunities to receive rewards and feature users’ buildings in-game.
Early Access & Pre-Registration: Launched early access and pre-registration program with influencers to promote the game and host opportunities to receive rewards and feature users’ buildings in-game.
Influencer Campaigns: Partnered with influencers to promote Brixity through engaging content and live streams, tapping into their vast followings.
Influencer Campaigns: Partnered with influencers to promote Brixity through engaging content and live streams, tapping into their vast followings.
Public Relations (PR): Secured coverage in top gaming and entertainment outlets, generating buzz and credibility.
Public Relations (PR): Secured coverage in top gaming and entertainment outlets, generating buzz and credibility.
Paid Media: Ran targeted ads across various platforms, ensuring effective reach and engagement.
Paid Media: Ran targeted ads across various platforms, ensuring effective reach and engagement.
Social Media: Actively engaged with our community on social media, sharing updates, hosting contests, and fostering a sense of belonging.
Social Media: Actively engaged with our community on social media, sharing updates, hosting contests, and fostering a sense of belonging.
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
#3 Top Simulation in the App Store
#3 Top Simulation in the App Store
#8 Top Free Games in the App Store
#8 Top Free Games in the App Store
Drove significant trial and adoption of Brixity, resulting in high user engagement.
Drove significant trial and adoption of Brixity, resulting in high user engagement.
Fostered a vibrant community of creators who actively shared and showcased their designs.
Fostered a vibrant community of creators who actively shared and showcased their designs.
LINKS & ARTICLES
LINKS & ARTICLES
BRIXITY Cinematic Trailer | Brix-By-Brix 🧱🌱
BRIXITY Cinematic Trailer | Brix-By-Brix 🧱🌱
BRIXITY Pre-Registration Trailer 🌱
BRIXITY Pre-Registration Trailer 🌱
Early Access Challenge
Early Access Challenge
Early Access Challenge
Early Access Challenge
In-Game City Building
In-Game City Building
In-Game Character Customization
In-Game Character Customization
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