Last Cookie Standing
Last Cookie Standing
YouTube Animated Series
YouTube Animated Series
Embedded Files
In response to fan feedback and data analysis, I led our team to create an innovative project: an 8-episode parody animated series based on the popular American reality TV game show “SURVIVOR.” This series was designed to engage our community and expand our reach, particularly targeting our core fans and the Gen Z audience.
In response to fan feedback and data analysis, I led our team to create an innovative project: an 8-episode parody animated series based on the popular American reality TV game show “SURVIVOR.” This series was designed to engage our community and expand our reach, particularly targeting our core fans and the Gen Z audience.
CONCEPT
CONCEPT
The series features 12 cookie characters competing on the Tropical Soda Islands to become the last cookie standing. Each episode, approximately 5-7 minutes long, showcases the cookies going through various elimination stages, with one cookie being voted off until only one remains to win the grand prize of 1 million crystals. The series was designed to have no impact on the core CookieRun: Kingdom story, providing standalone entertainment while keeping fans engaged.
The series features 12 cookie characters competing on the Tropical Soda Islands to become the last cookie standing. Each episode, approximately 5-7 minutes long, showcases the cookies going through various elimination stages, with one cookie being voted off until only one remains to win the grand prize of 1 million crystals. The series was designed to have no impact on the core CookieRun: Kingdom story, providing standalone entertainment while keeping fans engaged.
GOALS & OBJECTIVES
GOALS & OBJECTIVES
Primary Objective
Primary Objective
Drive YouTube views and increase in-game user activity.
Drive YouTube views and increase in-game user activity.
Secondary Objectives
Secondary Objectives
Boost AU engagement and re-engage lapsed users.
Boost AU engagement and re-engage lapsed users.
Increase gameplay and revenue.
Increase gameplay and revenue.
Validate the appeal of comedy content among the US CookieRun fanbase.
Validate the appeal of comedy content among the US CookieRun fanbase.
STRATEGY
STRATEGY
Target Audience: The campaign was specifically aimed at core gamers and anime fans, with a goal to create the feeling that CookieRun: Kingdom was ubiquitous. We broadened our channels while being very selective to ensure maximum impact.
Target Audience: The campaign was specifically aimed at core gamers and anime fans, with a goal to create the feeling that CookieRun: Kingdom was ubiquitous. We broadened our channels while being very selective to ensure maximum impact.
Execution: The series was promoted through our highly utilized social media pages, and voice actors helped generate organic engagement by promoting the series on their personal accounts.
Execution: The series was promoted through our highly utilized social media pages, and voice actors helped generate organic engagement by promoting the series on their personal accounts.
The response from our community was highly positive. Fans enjoyed the entertaining and humorous series, actively discussing episodes and forming theories about eliminations and the final winner. This project not only increased YouTube views and social media engagement but also drove in-game activity and revenue, confirming the effectiveness of our targeted approach.
The response from our community was highly positive. Fans enjoyed the entertaining and humorous series, actively discussing episodes and forming theories about eliminations and the final winner. This project not only increased YouTube views and social media engagement but also drove in-game activity and revenue, confirming the effectiveness of our targeted approach.
CAMPAIGN & EXECUTION
Project Format
Project Format
Format: 8-episode parody animated series (~5-7 minutes per episode)
Format: 8-episode parody animated series (~5-7 minutes per episode)
Platform: Released on the CookieRun: Kingdom YouTube channel (@CookieRunKingdom)
Platform: Released on the CookieRun: Kingdom YouTube channel (@CookieRunKingdom)
Art Style: Motion comic with minimal animation, popular among gamers and anime fans
Art Style: Motion comic with minimal animation, popular among gamers and anime fans
Community Engagement
Community Engagement
Core Fans: Targeted towards core CookieRun: Kingdom fans who enjoy the story, art, and humorous short-form videos. This group has a higher retention rate and appreciates discussion-worthy content.
Core Fans: Targeted towards core CookieRun: Kingdom fans who enjoy the story, art, and humorous short-form videos. This group has a higher retention rate and appreciates discussion-worthy content.
Gen Z Audience: Catered to Gen Z's love for memes, GIFs, webcomics, and diverse characters.
Gen Z Audience: Catered to Gen Z's love for memes, GIFs, webcomics, and diverse characters.
In-Game Integration
In-Game Integration
In-Game Codes: Each episode included an in-game code to drive engagement without altering the core game experience.
In-Game Codes: Each episode included an in-game code to drive engagement without altering the core game experience.
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
Successfully created an engaging and humorous animated series that resonated with fans.
Successfully created an engaging and humorous animated series that resonated with fans.
Drove significant YouTube views and social media engagement.
Drove significant YouTube views and social media engagement.
Re-engaged lapsed users and increased in-game activity.
Re-engaged lapsed users and increased in-game activity.
Validated the appeal of comedy content among the US CookieRun fanbase.
Validated the appeal of comedy content among the US CookieRun fanbase.
LINKS & ARTICLES:
LINKS & ARTICLES:
Last Cookie Standing Trailer | CookieRun: Kingdom
Last Cookie Standing Trailer | CookieRun: Kingdom
Last Cookie Standing: Cast Reveal Part 1 | CookieRun: Kingdom
Last Cookie Standing: Cast Reveal Part 1 | CookieRun: Kingdom
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